SEO - Search Engine Optimization is done properly, enhance the natural find ability in search results
SEO has, or search engine optimization (Search Engine Optimization) refers to the company's website or individual content, such as blog articles, the visibility of the management of search engines. Search Engine Optimization can be perceived as a process in which contents are planned and implemented so that they receive maximum exposure in search engine results. SEO's aim is therefore to increase their own web service and its contents as high as possible in search engines.
The role of search engine optimization, the amount of online traffic is high. A significant part of the website visitors end up there by search engines, especially by Google. It is therefore particularly important that your network will rise high in Google search results. a survey conducted by Chitika targeted focusing on online marketing, according to the first Google results page reaches up to 32.5 percent of users, while the second page click now only 17.6 percent of users.
In order to achieve the benefits of search engine optimization will be the content provider to know how to do search engine optimization correctly. So at a party at Black Hat acquired -taktiikoilla instantaneous visibility high in the search results, in fact ultimately undermine the find ability of content. Black hat tactic referred to as search engine optimization, which does not take into account the human audience, but focuses solely on tricking the search engines, for example, by adding the website incorrect keywords. Black hat tactic used the website in some cases can even be completely removed from the search results.
The role of search engine optimization, the amount of online traffic is high. A significant part of the website visitors end up there by search engines, especially by Google. It is therefore particularly important that your network will rise high in Google search results. a survey conducted by Chitika targeted focusing on online marketing, according to the first Google results page reaches up to 32.5 percent of users, while the second page click now only 17.6 percent of users.
In order to achieve the benefits of search engine optimization will be the content provider to know how to do search engine optimization correctly. So at a party at Black Hat acquired -taktiikoilla instantaneous visibility high in the search results, in fact ultimately undermine the find ability of content. Black hat tactic referred to as search engine optimization, which does not take into account the human audience, but focuses solely on tricking the search engines, for example, by adding the website incorrect keywords. Black hat tactic used the website in some cases can even be completely removed from the search results.
SEM - Search Engine Marketing
In practice, search engine marketing can be done, for example by means of search engine optimization (SEO) or search engine advertising (PPC). Although the term SEM is often used to describe a paid search engine advertising, it is actually a general term for search engine marketing, and it itself is actually a tool in the same sense as SEO and PPC.
PPC - search engine advertising to ensure visibility in the search results in a predictable budget
PPC has (pay-per-click), or search engine advertising means activities carried out in the search engine advertising, where the advertiser pays for advertising within the limits of the budget set for each click. PPC advertising is to assess the basis for the design of online marketing cost efficiency and productivity. Advertising format has the advantage that PPC shows immediately how effective and appropriate purchased for each search word advertising has been.
PPC advertising efficiency is achieved by using keywords that are closely targeted to a limited target group. Search Engine Advertising is possible in the most common search engines. PPC ads appear on search engines typically before the organic search results. As a result, PPC advertising is quite difficult to ignore as a consumer, than using a standard tool for an online marketer. It can therefore proposes that successfully managed PPC advertising ensures visibility of the target group speak to search engine results.
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